THE PEOPLE BEHIND PELE

 Yael Saban Farkash
 

CEO & Lead Designer

Yael is a product Designer (M.Des.), Creative Education Lecturer and mother.
 
In 2012 Yael opened REBECCA, an after-school educational and enrichment center for the arts. After many years of teaching, observing, and working with young minds, she developed an educational approach aimed at fostering creativity in children.

In 2018 she established PELE. "Nowadays our children are required to think “outside the box”, have originality and the ability to solve conflict. That is why as a mother, I look for products that encourage creativity and imagination, as well as nurture self-expression.

I believe that fostering children's creativity is an essential trait and arts & crafts is a wonderful tool to achieve it. That is why I would like to share this valuable knowledge with people throughout the world ."